Search engines, and Google in particular through its Universal Search initiative, are making great strides towards delivering multi-media search engine results. Images, audio, and video links are being sprinkled into certain types of searches. The tough part about this desire is that it can be hard for a search spider to determine the actual content or intent or a photo or video. But, that’s where you come in.

Actively using images as part of your overall optimization strategy can pay dividends.

The first step is to make certain that you use the ALT attribute in your web site HTML. Further adding descriptive captions in the text around a your photos is another standard practice.

To take this thought up a notch, however, you should consider creating images pages on social media sites and optimizing those pages as well.

The first place to go in my opinion is Flickr.com - Flickr, owned by Yahoo, is one of several photo sharing sites. Other popular ones include Picasa, owned by Google and Photobucket and IStockPhoto.com. These sites allow you to create accounts and they upload your photos for sharing publicly or with friends.

All of these services have created sets of tools that allow you to tag and describe your photos. Most people use these as a way to sort, categorize and find their photos, but marketers can use these tools to perhaps create some interesting search juice.

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Mistake 1 – Know Who You’re Hiring As An “SEO Expert”

Anyone out there can claim to know how to work Google/Yahoo/MSN to get your website to the top but remember that the internet is a worldwide competitive environment and ‘keywords’ alone will not get you to the top. Some SEO companies might guarantee you ranking results or use unethical methods that will ultimately hurt your rankings on the search engines. If you hire the wrong SEO firm, this can cost you big time as you will have to hire over and over again until you get someone who can get you to the top.

Most small businesses are new to search engine optimization (SEO) and most do not even know what it is. It’s not pay per click. It’s a method of optimizing the code on your website and other website’s that link to your site to get your site organically to the top of the search engines. Read the rest of this article entry »

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As an online marketer, we know that the internet is filled with loopholes, misleading information, and hype. How can you wade through the clutter to find out what really works online? How can you trust just anybody’s ideas? Where do you find the best information for online marketing tools? Well, I wrote this article to examine and answer your online marketing needs. Below I have outlined the top 7 tools you can use to increase your online exposure, boost your daily traffic, improve your website, and all while giving you what you’ve been looking for. Read the rest of this article entry »