Search engines crave content – however, this does not mean you can simply write an article, load it with keyword phrases and hope for the best. If you are lucky, your article won’t be blacklisted from Google but odds are that not only will this method not raise your ranking but it will also ensure that you are banished from Google. Below are ten easy ways to improve your web site ranking with SEO friendly tricks of the trade that actually work!
1. Make your page title keyword savvy. Furthermore, ensure that you use strategic and proper Meta tagging on these pages. This is your first impression – make it stand out and attract the right viewers.
2. Get your URL out there – register it with major search engines, directories and specialty sites. You should also dish out the dough and select a few paid directories such as Yahoo. This will ensure that your URL is seen and noticed by all the right people.
3. Make your home page content really shine. Do not just write for the sake of writing. If you are not the best writer, then consider hiring someone to do it for you. Make sure your home page explains your site clearly but also offers plenty of links and as well keywords in your content for SEO purposes.
4. Make friends with hyperlinks – you do not need to go link crazy, but a few strategically placed hyperlinks can provide easy navigation for your viewers.
5. Don’t forget about In-Bound Links. In bound links from other relevant sites can be extremely helpful. Make some connections by browsing through similar sites and networking your website. In most instances, in-bound linking can be a win-win situation for both parties involved.
6. Use Text Links, Alt-Tagged Navigation Icons or a Site Map. This will help search engine robots navigate through your site and place your content.
7. Add an integrated web log to your web site. This is a simple and effective tip to boosting your SEO and web design quality.
8. Avoid SEO No-no’s – this includes, but is certainly not limited to Flash-based openings, long winded introductions, music, improper meta-tag codes and any schemes to try to ‘trick’ search engines.
9. Consider getting a Search Engine Optimization Audit for your content. This will ensure that you have not gone overboard on your SEO (and risk banishment from Google) but it will also ensure that you have done enough to get noticed.
10. Finally, write, write and write some more. Update and add content frequently. Make sure your content is fresh, fun and unique and grammar and spelling error-free. Your content is what will make or break your site – so get writing!
Keep in mind that the more strategically you headline, title, meta-tag and link these pages, the higher your page will rise in ranking. Contact us today for more information on how we can improve your business or create your company a web presence that will dominate the search engines and deliver results. Call today at (612) 558-1020 for a free phone consultation.
