Generating traffic to your web site is one of the most important ways to ensure its success. Unfortunately, however, obtaining traffic is not something that you will do once and forget about it – it’s an ongoing thing. However, once you have mastered the art of generating free traffic, the rest will fall into place.
First and foremost, you need to factor in SEO, or search engine optimization. You need to do your homework and determine which keywords will help with your SEO. Check with Google Adwords Keywords Tool to see what words are searched the most and go from there.
Second of all, you need to constantly add and update the content on your site. Content is key when it comes to generating free traffic. If you have something interesting to say on your site, then viewers and readers will come. Excellent content is the key to a loyal audience and following.
Linking is the third most important part of successful web site traffic. You need to not only include internal links (those to pages on your site), but also need to factor in backlinks, or links that come from other sites.
Another great place to find free traffic is through social networking sites as well as Twitter and Google Buzz. Facebook is a great place to start. Build a profile and start updating frequently, always linking to your site. Social bookmarking sites, such a Digg and Delicious also offer a free way to generate traffic. You can also submit to article directories, which is another great way to promote your site for free.
Another sure-fire way to get viewers to your site is to offer a free product or service. You do not have to give away a DVD to the one-millionth viewer but you can offer something that is useful – this could be a free guidebook or manual on something pertaining to your site. You could also include a free video or presentation for the more visual viewers.
Finally, consider using viral content, which, like a virus, will help spread your site around. When users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites.
Finally, take advantages of other blogs and forums. If you have something useful to say that relates back to your site, say it. Then include a link for more information. However, do not simply add your link and “great post” to every forum that pertains to your site. This will only annoy visitors and most likely annoy the search engines as well. If you are going to comment, make sure you have something useful and informative to say.
Keep in mind that the above tips are only a few of the different ways you can generate traffic to your site for free. Contact us today for more information on how we can improve your business or create your company a web presence that will dominate the search engines and deliver results. Call today at (612) 558-1020 for a free phone consultation.
