Check out these common, yet deadly sins that could cause your SEO to mentally breakdown. Be sure to read through the seven deadly sins of SEO to know what to avoid in the future:
1) Forgetting to place a robot.txt file on the dev server: why? Because this will cause serious duplicate content. Make sure you secure the dev serve with a client login or place a robots.txt file to ensure that the site is properly indexed.
2) Duplicate Linking – no need to link to www and non-www versions of a site. One will suffice.
3) Excess Coding – tables are the past. Make room for divs when you are coding page content. Why? Because divs are flexible and clean. This makes for easier readability and successful SEO design.
4) Multiple Linking – instead of linking ten pages to the same site, only link one page per anchor text that describes its content most accurately. This will save a lot of confusion for both Google as well as your viewers.
5) Picture Site mapping – sure, you want to make your sitemap pretty, but using images is not the way to do it. Sitemaps are supposed to be simple to navigate. So, skip the images and instead link to pages using words that accurately describe the pages.
6) Confusing URL’s – your URL is the first clue as to what your site is actually about. Make sure you choose URL’s that actually make sense. Set up dynamic URL’s so that more information is passed or create a rewrite engine that will fix them for you.
7) Paragraph Linking – when it comes to linking it might make sense to use an entire paragraph as a link – that way you can pack a bunch of anchor text keywords into one link. Not the case – instead, use a few well chosen words when linking to different pages. Stay away from paragraph linking.
When it comes to mastering the fine art of SEO, there are more than enough rules and regulations put forward by Google and other search engines. However, if you do not follow these rules correctly, you could end up being blacklisted and your content dropped off the ranks completely. This is why it is so important to know the SEO sins and avoid them like the plague.
Contact us today for more information on how we can improve your business or create your company a web presence that will dominate the search engines and deliver results. Call today at (612) 558-1020 for a free phone consultation.
