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22 Year Old =E2=80=9CFlips=E2=80=9D Costume Website

October 31, 2007 by Dane | = 0=20 Comments
In Students, Profiles

While other 22 year old college students are swimming in debt and = working=20 minimum wage jobs, Matthew Peschong is running his own web design = company and=20 flipping websites on the side. This Minnesota State University Marketing = major=20 has recently taken a $350 costume website and turned it into a $2,000 a = day=20 venture. While others are working long shifts at local eateries and the = like,=20 Peschong works a few hours on his costume site each night.

As a young college student, this self-taught web designer began = working for=20 another costume company doing maintenance on their websites. While = working these=20 jobs, Peschong picked up the skills and techniques required to become a=20 professional web designer. He then quit these jobs to start his own web = design=20 company, Mankato Web Design. The = company=20 services various cities in Minnesota and has completed multiple website=20 projects. It has also served as a launching pad for Peschong=E2=80=99s = current website=20 flip project, the costume website PoliticalMasks.com.

After working briefly for another online costume shop, Peschong = decided to=20 take his acquired skills and begin his own online costume store. To do = this, he=20 used the website auction site Sitepoint.com. Here he purchased an = existing=20 costume website for $350 dollars. He also purchased several domain names = for $9=20 each. The purchase of the website, PoliticalMasks.com , included an = existing=20 relationship with a costume drop shipper and other information about the = costume=20 business.

The website Peschong purchased was fairly undeveloped and offered = only a few=20 political masks and costume types. To begin the flipping process, he = started to=20 add new pages and categories of a wide range of costumes. This included = costumes=20 and other accessories which are not directly related to political masks = or=20 political costumes. The addition of these items helped add to the sites = profits=20 as well as offer more year products.

To add to the site=E2=80=99s popularity, Peschong used SEO, or search = engine=20 optimization. To do this, he added a uniquely written description and = keywords=20 to every costume category page and costume page. With each page = optimized, the=20 site went from less than 5,000 page loads a month to more to nearly = 250,000. The=20 use of SEO on each page of the website also reduced the amount of = advertising=20 needed as popular search engines have indexed hundreds of his costume = pages.

Other tactics Peschong used to create a successful site included = finding=20 unique costumes that many other sites do not carry. This includes a wide = range=20 of character costumes, such as the Geico Caveman mask, as well as other = niche=20 costumes. To increase interest in costumes which are known to be = popular,=20 Peschong has created links on his costume homepage to allow customers to = quickly=20 find the must have costume of the season.

While creating and updating the website, Peschong has stressed the = importance=20 of content over design. Although he is not currently extremely pleased = with the=20 aesthetics of his costume website, Peschong recognizes that the content = of each=20 page is well maintained and optimized for the most sales possible. This=20 realization has become extremely important in running the costume = website.=20 Working alone on this project, Peschong often has to choose one area to = focus=20 his time while updating the site. By placing the informational and = optimization=20 aspects of site before the perfection of the lay out Peschong has = prevented=20 himself from becoming overwhelmed.

Aside from the creation and optimization of new costume pages,=20 PoliticalMasks.com also requires routine maintenance. This includes = submitting=20 orders to the drop shipper each day and managing the site=E2=80=99s = fianc=C3=A9s. Peschong=20 also handles customer inquires and problems on his own, and these must = be=20 handled on a daily basis. Other maintenance items include checking on = the=20 availability of popular costumes and marking them as out of stock if it = is=20 necessary to do so. Depending on the time of year, this process can take = any=20 where from a few moments each day to an hour or more.

After owning the site for less than three months, Peschong has more = than=20 multiplied his average daily sales. As pages continue to be updated with = unique=20 descriptions and keywords the number of unique visits increases. Each = day the=20 site gains in popularity and profit. Peschong=E2=80=99s website has also = gained=20 attention from impressive media sources such as the New York Daily News. = The=20 website was recently featured in an article about political costumes and = masks=20 for this Halloween season.

With his incredible success over the past few months, Peschong has = received=20 offers for his website for nearly one thousand times what he originally = paid for=20 it. He has also increased the profits of the costume website to a level = where he=20 is making thousands of dollars each month in sales, especially during = peak=20 season. This Halloween season Peschong is experiencing more costume = orders than=20 ever. By dedicating time, effort, and detail to PoliticalMasks.com he = has been=20 able to flip a $350 website into a solid, online, business.

By Asia Ferro for Business Opportunities Weblog.

Like this post? Subscribe to = the=20 site =E2=80=A2 Stumble=20 it! =E2=80=A2 Digg=20 this =E2=80=A2 Make=20 a Comment

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22 Year Old =E2=80=9CFlips=E2=80=9D Costume Website

October 31, 2007 by Dane | = 0=20 Comments
In Students, Profiles

Like this post? Subscribe to = the=20 site =E2=80=A2 Stumble=20 it! =E2=80=A2 Digg=20 this =E2=80=A2 Make=20 a Comment