What is Search Engine Optimization?

Search Engine Optimization (SEO) is a method of improving a website's placement on search engines such as Google, Yahoo!, and MSN. These three major search engines account for over 95% of all searches on the internet. Using methods that search engines employ to rank a web page, a search engine optimization company can make a website appear on the first or second page of a search engine's listings for relevant keywords.

Organic or natural search engine optimization combines features, additions and ongoing changes to a website in order to achieve top rankings in major search engines. The three major search engines use different ranking criteria to determine a website's placement according to keyword searches.

We highly recommend anyone learn the difference between Organic Search Engine Optimization VS. Sponsored Search Results when considering hiring a company to market their website.

Organic search engine optimization is important because search engine traffic has been increasing at an even more rapid rate then internet usage. Over 85 percent of internet users start off at a search engine. Not appearing at the top of major search engines spells disaster for companies who have the goal of expanding their business online.

We encourage you to view our search engine optimization client success page showing the organic search engine rankings our clients have achieved with our marketing efforts.