Billions of people are registered on Google+ so it is very important for your business to take advantage of the social platform. Marketing on Google+ can improve your ranking in Google’s search engine and help build your brand. Curious to know how you can boost your Google + following and increase your exposure? Just follow our simple steps below.
1. Look for Users in Your Target Demographic
After you create your business profile page, search for users who would be interested in your product or service. Try to add as many people to your circles that fit your target demographic as possible. Look for people with active profiles who post and engage on Google + on a regular basis.
2. Create a Personal Google + Page
Don’t forget to work on your personal Google + page. When you add people to your circles using that page they are more likely to return the favor and discover your business page. Since some users will avoid adding a business page, this is a great tactic to network with people you wouldn’t have otherwise.
3. Find Out the Best Time to Post Content After Analyzing Data
Now that you have a network of friends you can use analytics to discover the best time to post content. What is your target market’s demographics? Are they all in one time zone or spread out in different countries? Do they work jobs with certain hours or time constraints? For example, if most of your followers are overseas you should post at a time that works with their schedule. Change the timing of your posts periodically to see what time gives you the best results. Once you understand the best time to share your content with others on Google +, the more exposure your company will receive. It can also help boost engagement rates, including likes and shares.
4. Take the Time to Engage With Your Users One-on-One
After you have created a Google + page it is important to engage with your users one-on-one. Don’t just focus on liking other people’s posts, interact with them. If customers ask questions about your company’s products or services on your Google + page, try to answer them as soon as possible. Customers will appreciate it when you take the time to post a comment or send them a link they would find useful. The more time you spend trying to cultivate relationships with each customer, the better. You can also network and engage with other users on your personal profile. Look for people who are active in your community and make thoughtful remarks to their discussions. Join different communities and hangouts that are relevant to your industry.
5. Create an Events on Google + and Invite Others
Another way you can improve your Google + followers is to create an event and send an invitation to the people in your circles. Remember to ask them to spread the news about the event to their followers. You can also make the event public so that anybody can participate.
6. Create a Google + Community or Join One
Next, look for Google + communities that are relevant to your industry. If you can’t find one, create one! Google + communities are very similar to Facebook groups, online forums, and message boards. This is a great way to connect with others in your target demographic who want to discuss certain topics that are relevant to your industry.
7. Keep An Eye On Your Google + Notification Triggers
When you are trying to market your business, the last thing you want to do is have your account flagged as spam. We recommend that you watch your Google + notification triggers so your followers don’t get updates too often. When you have time, go to your page and examine your notification trigger settings. Choose a notification trigger that allows you to share information without drowning other people’s accounts.
8. Arrange Regular Google + Hangouts
Google + Hangouts are a perfect way to establish yourself as an authority in your field and make you seem more credible. This tool is great if you are a coach, public speaker or run a consulting business and want to talk to one or more people at once.
9. Only Post Content That Adds Value to Your Google + Followers.
It is very tempting to only rely on sharing content made by other people on social media. However, you should make an effort to create valuable content for your followers. Post content with substance that is related to your industry or on topic with your company’s brand. Overall, you can consider your Google + page as a blog that represents your company.
10. Look for Popular Topics and Join The Conversation
Another way to get more followers is to keep an eye out for trending topics. Take the time to research what is popular in your Google + community. What topics, images, and posts are gaining traction with your target audience? After you discover which topics are popular, you can join the conversation and contribute information that contributes to the discussion.
11. Try to Mention Other Users in Your Google + Posts
When you mention or address a specific user, you can just add their username to the content. After you tag them, they will automatically receive a notification. This is a great way to increase brand awareness and get other people involved in your discussions.
Contact us today to learn more about how we can help your company improve your Google + marketing. At Mankato Web Design, we take pride in delivering the best web design and online marketing solutions.
