Businesses outsource their SEO work because of being busy, overworked, and not doing half the things that need to be done because there is not enough time in the day. Plus, SEO is something that is rather complicated, as there is tons of information coming out about it on a daily basis. Search engines update their algorithms, site positions change, trends change, and, really, everything changes.
All of this changing makes some want to give up.
But there is one thing that you can keep in mind. Forget the tags, the HTML, and the focus on creating the high quality content. Just let your mind go blank. There are ways to get this done in an affordable way that is efficient so that you can capitalize on the benefits. For you to understand why the decision to outsource is such an important one, it is a good idea to look at the four things that non-SEOS should know about SEO:
- Content – You do have to know what is on your website, which you probably already know. When you look at it, you see a bunch of text and images. The content doesn’t stop at your website, however. Your business being covered in the news is content. If you have a social media account, that is content. Everything that leads back to your website is content and all of it has SEO value.
- Everything needs to be unique – Copying content from somewhere else and placing it on your site is not creating something. Duplicate content can be spotted by Google and it will choose whether to penalize the site or ignore it. If you see that your competitors are using a certain kind of content, it is one thing to emulate and another to duplicate.
- Keep it fresh – Having lots of content on the site is important, especially when it is the result of the site being frequently updated. Having a blog, keeping the content relevant to the time, and having new content linking to the site are all ways to keep the site fresh.
- Quality – All content that is on and leading to the website needs to be of a high quality. High quality content is recognized by visitors and they are more likely to stay on the website if what they are reading gives them the information that they need. Readers get the most value out of content that informs them.
Really, it all comes down to the content that is on and associated with your website. If you don’t have the time to create your own, it can be done for you by professionals knowledgeable in your industry.
Once the content is created, you can then use your social networks to tell everyone about it. Don’t be afraid to make new content announcements on Facebook, Google+, Twitter, and LinkedIn. In addition to those who find your site through search engine results, you can increase your conversions, thus have a positive impact on your bottom line. In the meantime, you can forget about how much time you don’t have to do the things that are important.