Pay per click, or PPC advertising, makes a lot of sense for many businesses. This is why there are so many within so many industries that utilize this form of advertising.
Here are 8 benefits and reasons why PPC advertising makes a lot of sense:
- The initial investment is small – You only pay for the amount of advertising that you want to do.
- Establish your own budget – You can tailor your budget by setting sales goals and determining how aggressive you want to be. This is a great way to keep you from getting into something that you may not be able to afford.
- You level the playing field – Even if your business is a small one, you can still compete with the big guys.
- Quick results – You have probably heard the warnings about anyone promising instant results being full of malarkey. PPC is actually the exception. Due to the nature of the ads, you are able to get immediate placement when the ad is of a high quality while following the setup rules.
- Track ads in real-time – Ads can be tracked by keyword and phrase, which can bring you more traffic and that means more conversions. By tracing the ads, you can make sure they are performing at the levels you need them to perform. If not, then changes can be made. This is not something that can be done in other forms of advertising.
- National exposure – You can establish national exposure for yourself, reaching as far as you want to reach.
- Targeted local advertising – You can target your local audience. Even when clients are just local, PPC becomes a worthwhile investment. When the ad campaign is carefully targeted, the site’s traffic can be pre-qualified based on location or other factors, ensuring that the right people are being driven to the site.
- Honest marketing – This is good, honest marketing. You can let individuals know what you want them to know about your business in few words. The ads are visible on the top and right side of search engine results pages, as well as advertiser pages around the Internet. This gives you good real estate on the web.
Think of PPC advertising as your “go to” as you focus on your organic SEO efforts. When you need an immediate boost as you wait for search engines to recognize your content and other SEO efforts, PPC is the way to get it done.