Dental websites, just like any medical website, needs to be well organized. Dental web design is easy to understand. Services need to be easily seen, contact information needs to be visible, and various other pieces of valuable information have to be easily accessible. The site also has to be easy to find when a search query is placed in a search engine, otherwise the other dentists in the area with good search engine result placement will get all of the business.
Here are some things to keep in mind when designing a dental website:
1. Search Engine Optimization
Search Engine Optimization (SEO) for dentists is what must be done to ensure a website is found as close to the top of search engine results as possible. Being close to the top or at the top means that the website is easy to find and the easy-to-find websites are the ones that get the business. Good keywording consists of the city name that the office serves followed by the service that is provided. Multiple services may be provided, which means multiple keywords must be used.
2. Make A Good First Impression With Dental Web Design
That first impression is everything. When a visitor comes to the website, they scan it. If it looks messy to them or difficult to navigate, they will leave. Colors need to be inviting and the site need to look professional. Amateur-looking websites will not be received well. When a visitor is encountering a dentist for the first time online, the website is going to be the very first impression. If the website is not professional, it doesn’t matter if the dentist is the best dentist in town, the one with the professional looking website will get the business.
3. Integrate Something Unique
It is important to make the website stand out from the rest and this can be done by including a little something extra. Unconventional is good as long as the website’s design is complimented well. Maybe a fun video can be implemented or simply something not seen on the websites of competitors.
4. Easy To Navigate
The website has to be easy to navigate or visitors will leave. They need to be able to look at the navigation menu and easily find what they are looking for. The links need to match the content that they lead to and visitors should always be able to easily return back to the home page from any page on the site.
5. Staff Bios
People want to know who the doctors and the staff are, so it is good to include photos and biographies of the entire dental team.
6. Make Contact Easy
Individuals need to know where the office is located and how to get in touch to ask questions or make an appointment. Contact details should be visible. As far as location, it is ideal to have a map on the website. There are free mapping services that can easily be integrated into the site.
7. Online Appointments
Being able to make an appointment online can win a new patient over in a heartbeat. Making an appointment at the click of a button can be the difference between landing a new patient and not landing that patient.
8. Include Important Details
There are certain important details that must be included so that any and all questions a potential patient may have can be answered. Include pieces of information, such as what payment forms and insurances are accepted.