Latest Blog Posts

7 Tools for Curating Social Media Marketing Content that Every Marketer Should Use

One of the most time-consuming tasks that comes with being a social media manager is find relevant, interesting, and valuable content to share with your audience. Many spend many hours every week seeking out content that they can share. After all, who wouldn't want to stay on top of your industry’s latest trends? The truth is ...

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Ten Reasons To Redesign Your Website

When can you just make a few fixes to keep your website up to date, and when is it time to throw it out in favor of a serious redesign? Here are ten signs you may need a redesign. Any one might not offer enough of a reason by itself, but if you answer "yes" ...

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Social Media Marketing: Everything You need to Know About Workplace by Facebook

In October, Facebook announced their new corporate social media platform, Workplace By Facebook. Looking for new ways to grow and continue to monetize users, a corporate social media platform seems to be a logical next step for the company, placing it in direct competitions with recently emerged platforms like Slack. So, What is Workplace? Let’s go over what ...

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Best Google AdWords Practices to Win the Hispanic Market

Do you know what group has grown to have a 1.5-1.7 trillion dollar spending power in the last year? We'll give you a hint, they're often overlooked when it comes to advertising, and are projected to grow in buying power by 50% over the next five years. Technically that was two hints, did you get it? ...

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9 Worst Problems With Content Audits & How to Solve Them

It's Monday morning, and your boss has just handed you a new project: Auditing the company website. The problem? Your company's website is huge and not only are you shaky on how to go about doing a content audit, but the amount of work it's going to take is overwhelming. A content audit is the cornerstone ...

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Local SEO: Why Proximity Is The Most Important Factor for Ranking

For local businesses with a physical location, showing up for keywords that include your service area are important for establishing a footprint online. However, many local businesses struggle to identify exactly why they are unable to rank for keywords that are related to their products or service and include cities within their service area. The first ...

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7 Ways to Improve Your Google Reviews In One Month Or Less

Any company with a strong digital presence knows the importance of online reviews. However, many business owners are completely in the dark about how they can go about fostering these reviews and encouraging their customers to leave positive reviews while still falling within the rules of their favorite review websites. There are some proven strategies ...

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How to Ensure Your SEO is Ready for Voice Search

As the number of devices and ways to interact with the web continues to grow, businesses that are serious about their SEO need to take these different channels into account when optimizing their website. In recent years, the rise of voice-technologies on smart devices have given many a new way to search the web and interact ...

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Why All Businesses with a Digital Presence Should Invest in Copywriting Services

Having high quality web copy and content is vital for an ongoing, reliable online presence. However, creating that copy and content on your own can quickly become overwhelming. Although a lot of business owners see their website copy as a mere formality, smart entrepreneurs now the value of effectively communicating about their products, company, and ...

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