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Minnesota Roofing Contractors Web Design, SEO & PPC

As a roofing contractor, your job is relatively straightforward--at least to you. You understand how to find out whether or not a roof still has plenty of life left in it, how to tear off an old roof, and how to put on a new one. Not so long ago, word of mouth advertising was the ...

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How Digital Marketing Can Grow Your Business In Minneapolis

There is little doubt that having an online presence is crucial for business. The fact is that most people are using the internet to research products, services, and companies before making any decisions. Every business in Minneapolis needs to answer some fundamental questions about their company's online strategy. Are Minneapolis consumers finding you? Is your ...

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How to Create a Web Design RFP That Ensures a Successful Project

Finding the right company to design your website is always a challenge. Many web design companies are better at advertising than actually designing great websites. It's easier to write persuasive copy than it is to deliver and create an outstanding product. You want a website that meets your particular needs, not a cookie-cutter site or one ...

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6 Creative Ways To Generate Trust With Your Business Website

The central component of any business is possessing a respected and trusted brand. That said, today's online marketplace and consumer trends have made your online presence one of the most significant factors for building trust and managing a business' reputation. Maintaining a positive online footprint will bring with it a plethora of opportunities, including attracting leads, maintaining ...

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The Importance of Aligning Your Content Marketing with Your Core Values

There are many companies that don't think content marketing works. They followed the prescribed recommendations of all the experts, but content marketing failed to attract new customers or increase sales. However, the problem is likely not with content marketing itself, but more a failure to aligning your content and messaging with your company's core values and ...

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5 Important Local SEO Trends for 2017

Local SEO is one of the best ways for small businesses to attract more customers. As more and more people use search engines to find the stores, restaurants, and services they're looking for, it's ever more essential to optimize your listings. As with all types of search engine optimization and digital marketing, local SEO is ...

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The Essential Inbound Marketing Guide for Law Firms and Lawyers

More than many other businesses, law firms and lawyers seem to be struggling at creating an effective online footprint. Many are still exclusively using traditional marketing methods such as paid print and online advertising, contact lists, and referrals. While there is still a place for these tactics, the internet has lessened their overall effectiveness. Today, consumer ...

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SEO For Law Firms: Leveraging The Power Of High Profile Cases

High profile cases such as the recent trials of Bill Cosby and Michelle Carter provide law firms with an opportunity to leverage the extensive media coverage to drive traffic to their own websites. Done properly, the practice of "newsjacking" represents a prime marketing opportunity in exchange for low or no financial outlay. By aligning your SEO strategy ...

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How to Add the Facebook Pixel to Your Website

Are you using the Facebook pixel for your website? If you are not already using it, you may not realize its importance as well as its benefits for ad targeting and running dynamic ads. Utilizing the Facebook Pixel helps you create powerful audiences by tracking and optimizing conversions. If you have not already added the pixel, ...

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