High profile cases such as the recent trials of Bill Cosby and Michelle Carter provide law firms with an opportunity to leverage the extensive media coverage to drive traffic to their own websites. Done properly, the practice of "newsjacking" represents a prime marketing opportunity in exchange for low or no financial outlay. By aligning your SEO strategy ...
Are you using the Facebook pixel for your website? If you are not already using it, you may not realize its importance as well as its benefits for ad targeting and running dynamic ads. Utilizing the Facebook Pixel helps you create powerful audiences by tracking and optimizing conversions. If you have not already added the pixel, ...
Google search results will soon change forever. Since last year, when the search engine giant first announced its Mobile-First Index, marketers have scrambled to understand just what it means, and how they can prepare their online presence for a world of mobile dominance. As of right now, we know that Google plans to introduce its major ...
Is your law firm website attracting clients? It was not that long ago when a person needing an attorney, for a bankruptcy, divorce or automobile accident, would open the yellow pages and select the nicest ad. Today, people jump on Google and search for "lawyers near me." At the top of the search results is a ...
Many electricians and electrical contractors are frustrated with their website. The promise was that a well-designed site would increase their visibility online, naturally draw new visitors, grow leads, and increase sales. What typically happens is that their website attracts very little traffic, has a high bounce rate, and does not seem to even pay for itself. Upon evaluation, the ...
Growing your Minneapolis business is an ongoing process. You want to make sure that you're putting your effort into the right places, especially if you're a small business with a limited budget for marketing. If you don't know where to start, growing your business can seem like a daunting process! This guide will help you uncover ...
When it comes to online marketing, HVAC companies have some unique challenges. The average homeowner does not think about their heating and cooling system until there is a problem. Regardless, the big benefits of online marketing, with a website as your centerpiece, are building an active audience, placing your business at the forefront of the customer's ...
Are you a Minneapolis business, looking for information to boost your SEO? There are two goals when considering SEO for Minneapolis businesses. The first is performing all the strategies that would help any web page rank high on search engine results. The second is to have a strategy that will ensure that most visitor traffic ...
As a construction company, you know the importance of word-of-mouth advertising. One satisfied customer can make a big difference in your future business--and a dissatisfied customer can have an incredibly negative impact. SEO, or search engine optimization, is a big part of your online word-of-mouth advertising. When your company comes up in the first few search ...
