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6 Creative Ways To Generate Trust With Your Business Website

The central component of any business is possessing a respected and trusted brand. That said, today's online marketplace and consumer trends have made your online presence one of the most significant factors for building trust and managing a business' reputation. Maintaining a positive online footprint will bring with it a plethora of opportunities, including attracting leads, maintaining ...

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The Importance of Aligning Your Content Marketing with Your Core Values

There are many companies that don't think content marketing works. They followed the prescribed recommendations of all the experts, but content marketing failed to attract new customers or increase sales. However, the problem is likely not with content marketing itself, but more a failure to aligning your content and messaging with your company's core values and ...

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5 Important Local SEO Trends for 2017

Local SEO is one of the best ways for small businesses to attract more customers. As more and more people use search engines to find the stores, restaurants, and services they're looking for, it's ever more essential to optimize your listings. As with all types of search engine optimization and digital marketing, local SEO is ...

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The Essential Inbound Marketing Guide for Law Firms and Lawyers

More than many other businesses, law firms and lawyers seem to be struggling at creating an effective online footprint. Many are still exclusively using traditional marketing methods such as paid print and online advertising, contact lists, and referrals. While there is still a place for these tactics, the internet has lessened their overall effectiveness. Today, consumer ...

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SEO For Law Firms: Leveraging The Power Of High Profile Cases

High profile cases such as the recent trials of Bill Cosby and Michelle Carter provide law firms with an opportunity to leverage the extensive media coverage to drive traffic to their own websites. Done properly, the practice of "newsjacking" represents a prime marketing opportunity in exchange for low or no financial outlay. By aligning your SEO strategy ...

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How to Add the Facebook Pixel to Your Website

Are you using the Facebook pixel for your website? If you are not already using it, you may not realize its importance as well as its benefits for ad targeting and running dynamic ads. Utilizing the Facebook Pixel helps you create powerful audiences by tracking and optimizing conversions. If you have not already added the pixel, ...

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5 Steps to Get Ready for Google's Mobile-First Index Now

Google search results will soon change forever. Since last year, when the search engine giant first announced its Mobile-First Index, marketers have scrambled to understand just what it means, and how they can prepare their online presence for a world of mobile dominance. As of right now, we know that Google plans to introduce its major ...

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How SEO for Law Firms Will Earn You More Clients

Is your law firm website attracting clients? It was not that long ago when a person needing an attorney, for a bankruptcy, divorce or automobile accident, would open the yellow pages and select the nicest ad. Today, people jump on Google and search for "lawyers near me." At the top of the search results is a ...

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Boost SEO for Minnesota Electricians

Many electricians and electrical contractors are frustrated with their website. The promise was that a well-designed site would increase their visibility online, naturally draw new visitors, grow leads, and increase sales. What typically happens is that their website attracts very little traffic, has a high bounce rate, and does not seem to even pay for itself. Upon evaluation, the ...

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