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The central component of any business is possessing a respected and trusted brand. That said, today’s online marketplace and consumer trends have made your online presence one of the most significant factors for building trust and managing a business’ reputation. Maintaining a positive online footprint will bring with it a plethora of opportunities, including attracting leads, maintaining… Read more »

Local SEO is one of the best ways for small businesses to attract more customers. As more and more people use search engines to find the stores, restaurants, and services they’re looking for, it’s ever more essential to optimize your listings. As with all types of search engine optimization and digital marketing, local SEO is… Read more »

More than many other businesses, law firms and lawyers seem to be struggling at creating an effective online footprint. Many are still exclusively using traditional marketing methods such as paid print and online advertising, contact lists, and referrals. While there is still a place for these tactics, the internet has lessened their overall effectiveness. Today, consumer… Read more »

High profile cases such as the recent trials of Bill Cosby and Michelle Carter provide law firms with an opportunity to leverage the extensive media coverage to drive traffic to their own websites. Done properly, the practice of “newsjacking” represents a prime marketing opportunity in exchange for low or no financial outlay. By aligning your… Read more »