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Local SEO is one of the best ways for small businesses to attract more customers. As more and more people use search engines to find the stores, restaurants, and services they’re looking for, it’s ever more essential to optimize your listings. As with all types of search engine optimization and digital marketing, local SEO is… Read more »

More than many other businesses, law firms and lawyers seem to be struggling at creating an effective online footprint. Many are still exclusively using traditional marketing methods such as paid print and online advertising, contact lists, and referrals. While there is still a place for these tactics, the internet has lessened their overall effectiveness. Today, consumer… Read more »

High profile cases such as the recent trials of Bill Cosby and Michelle Carter provide law firms with an opportunity to leverage the extensive media coverage to drive traffic to their own websites. Done properly, the practice of “newsjacking” represents a prime marketing opportunity in exchange for low or no financial outlay. By aligning your… Read more »

Are you using the Facebook pixel for your website? If you are not already using it, you may not realize its importance as well as its benefits for ad targeting and running dynamic ads. Utilizing the Facebook Pixel helps you create powerful audiences by tracking and optimizing conversions. If you have not already added the… Read more »