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Content Marketing That Actually Brings In Customers

Most content marketing is generic filler that nobody reads. We create content built from your real expertise, targeting the specific searches your customers make in your service area.

Minneapolis web design client testimonial - 5 star review

Strategy-First Approach | Human-Written Content | Local SEO Focus

Our Philosophy

You Should Own Your Web Presence. Period.

Too many web designers hold their clients’ websites hostage. We believe you should have full ownership and control of every piece of your online presence.

Writing for search engines instead of people

Keyword-stuffed blog posts that read like they were written by a robot. Google's algorithms have gotten smart enough to detect this and your visitors definitely notice. Content that doesn't help real people doesn't rank.

Publishing without a strategy

Random blog posts about random topics on a random schedule. Without a content plan tied to your business goals, you're just creating noise. Every piece of content should serve a specific purpose in your sales funnel.

Ignoring local relevance

Generic content about 'how to choose a plumber' doesn't compete with national sites. Content about 'why Mankato homes built before 1970 need repiping' targets a specific audience with a specific problem in a specific location.

Creating content nobody asked for

Writing about what you think is interesting instead of what your customers are actually searching for. Content marketing starts with keyword research and customer questions, not your internal brainstorming session.

What Actually Works

Content Types That Drive Leads for Local Businesses

Service Area Pages

Highest ROI for local businesses

Individual pages for each city and service combination you offer. ‘Roof Repair in Mankato’ is a different page from ‘Roof Repair in Rochester.’ These pages target high-intent local searches.

Example

Always insist on hosting in your own name with your own login credentials. Any reputable web designer will set it up this way.

How-To Guides

Builds authority and captures early-stage leads

Detailed guides that answer the questions your customers actually ask before buying. These build trust and capture people early in their decision process.

Example

‘How Much Does a New Roof Cost in Minnesota?’ attracts homeowners who are 3-6 months from buying.

Case Studies & Project Showcases

Converts prospects who are comparing options

Before/after stories from real projects with real numbers. These work because prospects want to see results from businesses like theirs in areas near them.

Example

A landscaper’s case study showing a $15K backyard transformation in North Mankato with photos and timeline.

FAQ Content

Ranks for voice search and reduces support load

Dedicated pages answering the specific questions your sales team hears every week. These rank for voice search and featured snippets while reducing repetitive phone calls.

Example

Do I Need a Permit for a Garage Floor Coating in Mankato?’ answers a real question with local specifics.

Seasonal Content

Captures seasonal search spikes

Content tied to seasonal demand in Minnesota. Published 4-6 weeks before the season starts so it has time to rank before people start searching.

Example

Publishing ‘Spring Lawn Care Checklist for Southern Minnesota’ in early March before the rush starts.

Comparison & Decision Content

Captures high-intent buyers at the decision stage

Content that helps people choose between options. These target buyers who are ready to make a decision and just need help comparing.

Example

‘Asphalt vs. Concrete Driveway: Cost, Durability and Maintenance in Minnesota’s Climate’

Questions

Content Marketing FAQ

How much does content marketing cost?

Content marketing packages typically run $500-$2,000/month depending on the volume and complexity of content. A basic package might include 4 blog posts per month. A comprehensive package includes blog posts, service area pages, case studies and social media content. We provide a detailed quote based on your specific goals and competitive landscape.

How long before content marketing produces results?

Content marketing is a long-term strategy. New blog posts typically take 3-6 months to rank on Google. Service area pages can rank faster (1-3 months) because they target less competitive local keywords. Most clients see meaningful traffic increases within 4-6 months and significant lead generation within 6-12 months.

Can't I just write my own blog posts?

You can and we encourage it when you have the time. Nobody knows your business better than you. The challenge is consistency, optimization and time. Most business owners start a blog, publish 3-4 posts and then stop because they get busy. We handle the research, writing, optimization and publishing so content gets published consistently.

What topics should I write about?

Start with the questions your customers ask most frequently. What do people call and email you about? What do they ask during consultations? Those questions are exactly what people are typing into Google. We do keyword research to validate which topics have search volume and build a content calendar around them.

How often should I publish new content?

Quality matters more than quantity. Two well-researched, genuinely helpful articles per month will outperform eight thin generic posts. For most local businesses, 2-4 pieces of content per month is the sweet spot. The key is consistency. Publishing regularly signals to Google that your site is active and authoritative.

Areas We Serve

Content Marketing Across Minnesota

We create content marketing strategies for businesses in Minneapolis, St. Paul, Mankato, Rochester and throughout Minnesota.

Don’t see your city? We serve all of Minnesota.View all areas or contact us.

Explore Our Other Services

We offer a full suite of web design and digital marketing services to help your business grow online.

Web Design

Custom WordPress websites built to convert visitors into customers

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SEO

Rank higher on Google and drive organic traffic to your business

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Google Ads

Targeted PPC campaigns that deliver immediate leads and sales

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Website Maintenance

Keep your site secure, updated and running at peak performance

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Contact Us

Let's Build Your Content Strategy

Tell us about your business and we’ll outline a content plan that targets the searches your customers are actually making.

Call Us

612-558-1020

Location

Minneapolis, Minnesota

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