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Most content marketing is generic filler that nobody reads. We create content built from your real expertise, targeting the specific searches your customers make in your service area.

Strategy-First Approach | Human-Written Content | Local SEO Focus
Too many web designers hold their clients’ websites hostage. We believe you should have full ownership and control of every piece of your online presence.
Keyword-stuffed blog posts that read like they were written by a robot. Google's algorithms have gotten smart enough to detect this and your visitors definitely notice. Content that doesn't help real people doesn't rank.
Random blog posts about random topics on a random schedule. Without a content plan tied to your business goals, you're just creating noise. Every piece of content should serve a specific purpose in your sales funnel.
Generic content about 'how to choose a plumber' doesn't compete with national sites. Content about 'why Mankato homes built before 1970 need repiping' targets a specific audience with a specific problem in a specific location.
Writing about what you think is interesting instead of what your customers are actually searching for. Content marketing starts with keyword research and customer questions, not your internal brainstorming session.
Highest ROI for local businesses
Individual pages for each city and service combination you offer. ‘Roof Repair in Mankato’ is a different page from ‘Roof Repair in Rochester.’ These pages target high-intent local searches.
Always insist on hosting in your own name with your own login credentials. Any reputable web designer will set it up this way.
Builds authority and captures early-stage leads
Detailed guides that answer the questions your customers actually ask before buying. These build trust and capture people early in their decision process.
‘How Much Does a New Roof Cost in Minnesota?’ attracts homeowners who are 3-6 months from buying.
Converts prospects who are comparing options
Before/after stories from real projects with real numbers. These work because prospects want to see results from businesses like theirs in areas near them.
A landscaper’s case study showing a $15K backyard transformation in North Mankato with photos and timeline.
Ranks for voice search and reduces support load
Dedicated pages answering the specific questions your sales team hears every week. These rank for voice search and featured snippets while reducing repetitive phone calls.
Do I Need a Permit for a Garage Floor Coating in Mankato?’ answers a real question with local specifics.
Captures seasonal search spikes
Content tied to seasonal demand in Minnesota. Published 4-6 weeks before the season starts so it has time to rank before people start searching.
Publishing ‘Spring Lawn Care Checklist for Southern Minnesota’ in early March before the rush starts.
Captures high-intent buyers at the decision stage
Content that helps people choose between options. These target buyers who are ready to make a decision and just need help comparing.
‘Asphalt vs. Concrete Driveway: Cost, Durability and Maintenance in Minnesota’s Climate’
Content marketing packages typically run $500-$2,000/month depending on the volume and complexity of content. A basic package might include 4 blog posts per month. A comprehensive package includes blog posts, service area pages, case studies and social media content. We provide a detailed quote based on your specific goals and competitive landscape.
Content marketing is a long-term strategy. New blog posts typically take 3-6 months to rank on Google. Service area pages can rank faster (1-3 months) because they target less competitive local keywords. Most clients see meaningful traffic increases within 4-6 months and significant lead generation within 6-12 months.
You can and we encourage it when you have the time. Nobody knows your business better than you. The challenge is consistency, optimization and time. Most business owners start a blog, publish 3-4 posts and then stop because they get busy. We handle the research, writing, optimization and publishing so content gets published consistently.
Start with the questions your customers ask most frequently. What do people call and email you about? What do they ask during consultations? Those questions are exactly what people are typing into Google. We do keyword research to validate which topics have search volume and build a content calendar around them.
Quality matters more than quantity. Two well-researched, genuinely helpful articles per month will outperform eight thin generic posts. For most local businesses, 2-4 pieces of content per month is the sweet spot. The key is consistency. Publishing regularly signals to Google that your site is active and authoritative.
We create content marketing strategies for businesses in Minneapolis, St. Paul, Mankato, Rochester and throughout Minnesota.
Don’t see your city? We serve all of Minnesota.View all areas or contact us.
We offer a full suite of web design and digital marketing services to help your business grow online.
Tell us about your business and we’ll outline a content plan that targets the searches your customers are actually making.
612-558-1020
Minneapolis, Minnesota
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