In your quest for online marketing options for your website, you have surely come across the option to purchase Facebook ads on the world-famous online social media website.
You might not be sure if you really want to invest in advertising on social media, but there are so many reasons why Facebook ads are worth your while. These are some of the top reasons why you should consider giving them a try, and the even better news is that we can help you set up a Facebook advertising campaign that will help you be as successful as possible with your online marketing.
1. They’re Affordable
One top concern you might have about purchasing ads on Facebook is the cost. After all, why should you pay for ads on this popular social media site when you can advertise on the platform for free with your business page? You might have even decided in the past that you aren’t interested in paying for paid advertising when there are so many other online marketing options that you can look into. Luckily, Facebook ads are surprisingly affordable and easy to budget, so they are a great option for any company of any size, regardless of what your marketing budget might look like.
For example, you can choose from paying on a per-click or per-impression basis, depending on which one works best for your market and your price range. You can also set daily limits, so you never have to worry about spending more than you budgeted on ads. You can adjust these limits as needed, so if you decide to spend a little less one week or month, you can easily do so without blowing your budget. It’s the perfect way to get the word out there without spending too much money.
2. You Can Target the Right Audience
On some websites, you have little to no control over who sees your ads. Yes, you can choose a website that has an overall demographic that is right for your business, but that’s pretty much all the control that you have.
This is not the case on Facebook, however. Facebook’s advertising options allow you to target a very specific demographic, which makes it much easier for you to display your ads to the people who might actually be interested in them. You can choose your audience based off of things like age, location, interests and more. This helps you narrow down your audience as much as possible, choose people who will be interested in what you and your business have to offer and save your marketing dollars instead of wasting them on a general audience.
3. Everyone’s Using It
The great thing about Facebook is that just about everyone is using it nowadays. Even your grandma might have a Facebook page. For some businesses, online marketing can be tough because the demographic doesn’t get online a lot. You do not have to worry about this as much with Facebook — it has such a varied demographic that you are sure to be able to target your audience, unlike with many websites. If you have a market that is tough to market online, Facebook just might be the perfect solution.
4. You Can Engage Your Audience
Simply bringing your audience to your website isn’t always enough to get them excited about your products and services. Luckily, Facebook advertising offers so much more than that. You can encourage ad viewers to either check out your website or your Facebook page, depending on your goals for your campaign. You can also encourage likes, shares and more. This helps you engage with your audience in a whole new way so that you can enjoy all-new and exciting benefits from your campaign.
5. Test Different Ad Options
One thing that can be tough about running an advertising campaign is figuring out which of your ads are working the best. The great thing about Facebook is that it offers an option to test two different ads, so you can split your campaign up and compare the results from each of your ads. Then, you can easily change your ad campaign to accommodate the results. It’s a great way to make the most out of your advertising campaign and to get some real information about what works and what doesn’t.
6. Reach Mobile Users
Some advertising is better suited for those who are accessing the internet on their computers, while other forms of advertising is better for those who are on mobile devices. With so many people getting online on both PCs and mobile devices, it can be tough to decide which “side” to go with. Luckily, Facebook allows you to reach both computer and mobile users with the same campaign. It’s a great way to take advantage of all of the popular technology that is out there.
7. Enjoy Word-of-Mouth Advertising, the New Way
You have probably heard that word-of-mouth advertising is one of the most effective forms of advertising out there, but you might think that this advice is outdated in today’s online and tech-heavy world. Luckily, Facebook allows you to take advantage of word-of-mouth advertising in a whole new way by making your campaign, Facebook profile and website or blog super easy to share. In no time, people are sure to be sharing your business with all of their friends and followers.
As you can see, Facebook advertising truly is one of the top advertising options of the future. If you’d like to learn more about building one of these campaigns, and if you would like to get a little bit of assistance with Facebook marketing or otherwise growing your website, contact us to find out how we can help.