- Trusted Since 2006 | 150+ 5-Star Google Reviews | Serving Minneapolis & All of Minnesota
Most businesses waste 25-40% of their Google Ads budget on irrelevant clicks. We build and manage campaigns that target the right people, at the right time, with the right message.
Google Partner | Certified Ads Specialists | Real ROI Tracking
We audit dozens of Google Ads accounts every year. These are the problems we find in almost every one.
Your ads show for irrelevant searches. A plumber paying for clicks from people searching 'plumber salary' or 'plumber school' is throwing money away.
Your ads show to people outside your service area. If you only serve the Twin Cities metro, you shouldn't be paying for clicks from Duluth or Iowa.
Without negative keywords, Google shows your ads for searches that will never convert. This is the #1 source of wasted ad spend we find in audits.
Your ads run 24/7 including times when nobody answers the phone. If you close at 5pm, your ads should adjust accordingly.
Generic landing pages kill conversion rates. Every campaign needs a dedicated landing page that matches the search intent.
If you can't track which keywords and ads generate actual phone calls and form submissions, you're flying blind.
Text ads that appear at the top of Google when someone searches for your services. These capture people with high buying intent — they’re actively looking for what you offer right now.
Someone searches ’emergency plumber Minneapolis’ and your ad appears at the top with your phone number.
Best for: Service businesses, contractors, lawyers, medical practices
Google Guaranteed ads that appear above regular search ads. You pay per lead (not per click) and Google verifies your business. These generate the highest quality leads for local service businesses.
Your business appears with a ‘Google Guaranteed’ badge, your reviews and a direct call button.
Best for: Home services, legal, healthcare, real estate
Visual banner ads shown across millions of websites in Google’s display network. Best used for retargeting people who visited your site but didn’t convert.
Someone visits your website, leaves, then sees your ad on their favorite news site the next day.
Best for: Brand awareness, retargeting, custom functionality
Google’s AI-driven campaign type that runs ads across Search, Display, YouTube, Gmail and Maps simultaneously. Good for businesses with larger budgets and multiple conversion goals.
Your ads automatically appear wherever Google’s algorithm determines they’ll perform best.
Best for: Multi-location businesses, larger service areas
These are typical improvements we see within the first 90 days of managing a client’s Google Ads account.
$85-150
$25-45
Through better keyword targeting and negative keywords
1.5-2.5%
5-8%
Through better ad copy and extensions
2-4%
8-15%
Through dedicated landing pages
30-50%
Under 10%
Through search term monitoring and negative keywords
Campaign strategy and keyword research
Ad copy writing and A/B testing
Negative keyword management (weekly)
Bid optimization and budget allocation
Landing page recommendations
Geographic and demographic targeting
Ad extension setup and optimization
Bi-weekly optimization adjustments
Direct access to your campaign manager
Google Ads requires weekly optimization. Search terms change, competitors adjust bids and new negative keywords need to be added constantly. We review accounts at least twice per week.
Google's suggestions are designed to increase your spend, not your ROI. We evaluate every recommendation against your actual business goals before implementing anything.
For service businesses, phone calls are often worth more than form submissions. We set up call tracking so you know exactly which keywords and ads are generating calls.
Different services need different campaigns with different keywords, ad copy and landing pages. A roofing company needs separate campaigns for roof repair, roof replacement and storm damage.
For most local service businesses in Minnesota, we recommend starting with $1,500-$3,000/month in ad spend plus management fees. This gives us enough data to optimize effectively. Businesses in highly competitive industries (legal, HVAC, roofing) may need $3,000-$5,000/month to compete. We’ll give you a realistic budget recommendation based on your market.
You can start getting leads within 24-48 hours of launching a campaign. However, it takes 2-4 weeks of data collection before we can really optimize performance. Most campaigns hit their stride around month 2-3 as we refine targeting, ad copy and landing pages based on real performance data.
Our management fees are based on your monthly ad spend and the complexity of your campaigns. Most clients pay between $500-$1,500/month for management. We don’t take a percentage of your ad spend — that creates an incentive to increase your budget whether it makes sense or not.
Yes. We start with a comprehensive audit of your existing campaigns. We’ll identify what’s working, what’s wasting money and what opportunities you’re missing. Most businesses we audit are wasting 25-40% of their budget on irrelevant clicks. We fix that first, then build from there.
For standard Search and Display campaigns, yes — you need a website with a landing page. For Local Service Ads, Google hosts the landing page for you. If your website is outdated or slow, we strongly recommend updating it before investing in ads. Sending paid traffic to a bad website is like paying for a billboard that points to a closed store.
If you need leads now, start with Google Ads. If you’re playing the long game, invest in SEO. Most of our clients do both — Ads for immediate lead generation while SEO builds organic traffic over time. The two strategies complement each other and share keyword data.
We keep you updated on campaign performance including impressions, clicks, leads and cost efficiency. The specifics of how often we check in depend on your preferences and plan. You always have full access to your Google Ads dashboard to see real-time data.
You own your Google Ads account. If you decide to stop working with us, we hand over full access to your account with all the campaigns, keywords and historical data intact. No lock-in, no hostage situations. We keep clients by delivering results, not by holding their dat
We manage Google Ads campaigns for businesses in Minneapolis, St. Paul, Mankato, Rochester and throughout Minnesota.
Don’t see your city? We serve all of Minnesota.View all areas or contact us.
We offer a full suite of web design and digital marketing services to help your business grow online.
Already running ads? We’ll audit your account for free and show you exactly where you’re wasting money. Not running ads yet? We’ll build a strategy from scratch.
612-558-1020
Minneapolis, Minnesota
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