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Patients Choose Their Doctor Online Before They Ever Call

We build healthcare websites that help patients find your practice, learn about your providers and book appointments — all without picking up the phone.

Minneapolis web design client testimonial - 5 star review

150+ Five-Star Google Reviews | 20+ Years Experience | Founded in Mankato

Patient Behavior

How Minneapolis Patients Choose a New Provider

The days of choosing a doctor based on a referral alone are fading. Today, patients search Google, check reviews, read provider bios and compare practices before making a single phone call. Your website is where that decision happens.

A patient searching for “orthopedic surgeon in Minneapolis” will click on 2-3 results, scan each site for about 30 seconds and decide whether to dig deeper or move on. In that window, they are looking for three things: Can this practice help me? Do I trust these providers? How do I book an appointment?

 

If your website does not answer those questions immediately, the patient moves to the next result. We build healthcare websites that answer all three within seconds of landing on the page.

What Patients Look For on a Medical Website

Based on how patients actually behave when searching for healthcare providers online.

Provider Profiles

Patients want to see who they will be meeting. A professional photo, credentials, specialties, education and a short bio that feels human. Provider pages are consistently the second most-visited pages on medical websites, right after the homepage.

Online Scheduling

If a patient has to call during business hours to book an appointment, you will lose a percentage of them. Online scheduling through your existing system (Athenahealth, Epic, SimplePractice) removes that friction entirely.

Service & Condition Pages

Patients search for specific conditions and treatments, not practice names. Pages targeting 'ACL surgery Minneapolis' or 'pediatric dentist Bloomington' bring in patients who are actively looking for what you offer.

Insurance & New Patient Info

Which insurance plans do you accept? What should a new patient bring to their first visit? How early should they arrive? This information reduces anxiety and removes barriers to booking.

Patient Forms Online

Downloadable or fillable new patient forms save time for both the patient and your front desk. Patients appreciate being able to complete paperwork at home instead of arriving 20 minutes early.

Reviews & Trust Signals

Google reviews displayed on your site, board certifications, hospital affiliations and years of experience. Patients are making a healthcare decision — they need to feel confident in their choice.

Content Types That Drive Leads for Local Businesses

Security First

Built With Patient Privacy in Mind

Healthcare websites have different requirements than a typical business site. Patient data must be protected, contact forms need to be secure and any integrations with scheduling or portal systems must meet compliance standards.

We build healthcare sites with SSL encryption and secure form handling as standard. For patient portals, scheduling and messaging, we recommend and integrate with third-party platforms that specialize in healthcare compliance. We do not store protected health information on the website itself.

Healthcare Website Questions

Do you follow security best practices for healthcare websites?

We build websites with SSL encryption and secure form handling as standard. We do not store protected health information on the website itself. For patient portals and EMR integrations, we recommend and integrate with third-party platforms that specialize in healthcare compliance. We always recommend consulting with your compliance team for specific HIPAA requirements.

Can patients book appointments through the website?

Yes. We integrate with your existing scheduling system whether that is Athenahealth, Epic MyChart, SimplePractice or another platform. The booking button is prominent on every page so patients can schedule without calling your front desk.

How do you help our practice show up in Google searches?

We build service-specific pages for each condition or treatment you offer and optimize them for local searches. ‘Dermatologist in Edina’ and ‘knee replacement surgeon Minneapolis’ are different searches that need different pages. We also optimize your Google Business Profile and build local citations.

Can you create individual pages for each provider?

Yes. Each provider gets their own page with their photo, bio, credentials, specialties and a direct booking link. Provider pages are one of the most-visited pages on medical websites because patients want to know who they are seeing before they book.

We have multiple locations. Can one site handle that?

Absolutely. We build multi-location sites with individual pages for each office, each with its own address, hours, providers and Google Maps embed. This also helps each location rank in its own city.

What about patient reviews? Can we show those?

Yes, with some considerations. We can display Google reviews on your site. For testimonials that reference specific treatments or outcomes, we follow healthcare marketing guidelines. We never fabricate reviews or use patient information without consent.

How long does it take to build a medical practice website?

Most healthcare websites take 4-8 weeks depending on the number of providers, locations and services. The biggest variable is usually content — gathering provider bios, service descriptions and professional photography.

How much does a healthcare website cost?

It depends on the size of your practice, the number of locations, provider pages and integrations you need. We provide a free estimate after learning about your practice. No cookie-cutter packages.

Areas We Serve

Healthcare Websites Across the Twin Cities

We work with medical practices in Minneapolis, St. Paul, Edina, Bloomington, Plymouth, Woodbury, Maple Grove, Mankato and throughout Minnesota.

Don’t see your city? We serve all of Minnesota.View all areas or contact us.

Explore Our Other Services

We offer a full suite of web design and digital marketing services to help your business grow online.

Web Design

Custom WordPress websites built to convert visitors into customers

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SEO

Rank higher on Google and drive organic traffic to your business

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Google Ads

Targeted PPC campaigns that deliver immediate leads and sales

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Website Redesign

Transform your outdated website into a modern lead machine

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Contact Us

Get a Free Healthcare Website Proposal

Tell us about your practice and we will put together a custom proposal. We understand the unique needs of healthcare marketing.

Call Us

612-558-1020

Location

Minneapolis, Minnesota

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