Let Us Handle Writing Your Weekly Blogs
Do you need a professional blogging service? Many business owners and entrepreneurs understand blogging is important to their online strategy. Nonetheless, it is difficult to effectively create quality content that drives traffic to your website. We can help.
Let’s start with the basics of inbound marketing. Blogging is an investment that attracts visitors, builds trust, develops leads, and converts visitors to customers. You are creating a community around your brand that is open to your communication.
It all sounds easy, right? You create informative, interesting and authoritative content that attracts visitors. Your blog entries convert visitors into followers, fans, and subscribers who want to see your content. You build trust, and subscribers become customers when there ready to buy.
Here is how blogging works:
Search Engine Optimization (SEO) — Fresh content attracts search engines. Blogging is the best way to add new content for search engines to index. Moreover, search engines use shared content to identify a website as popular and authoritative, ranking it higher in results.
Relationship Building — Blogging gives you an opportunity to interact with leads and customers, building a community around your brand. This interaction provides valuable insights into your customers needs.
Become an Industry Leader — It does not matter how small your company is, blogging builds authority and trust. Quality content is a way to show off your knowledge and experience. You then become the go-to resource for information.
Define Your Brand —Blogging allows you to personalize your brand. It is more personal than outbound marketing. Your content builds your brand’s image by expressing your vision, standards, and personality.
Content Sharing — Blogging creates opportunities for visitors to share your content. Visitors can link to your entries, share them on social media, or email them. This is free marketing that extends your company’s visibility and enhances your credibility.
The problem for many businesses is that blogging is time-consuming and can become difficult. Posting one blog entry every few months will not drive traffic nor will it manifest a database of subscribers. Mankato Web Design’s blogging service solves this problem.
Whether you are posting a new blog once a week or once a day, keeping a consistent schedule is important for attracting fans, followers, and subscribers. You are busy running your business, and it is difficult to keep even a minimal schedule. Mankato Web Design’s blogging service will keep your blogging calendar for you.
When writing blog entries, it is extremely important to write to your audience. If you are a lawyer, your target audience is likely not other lawyers. Therefore, using a lot of legal and technical language is not always the best choice. We can help develop the right strategy for using technical versus plain language or professional versus light-hearted.
Visitors want to believe that blog entries are written for them and by a real person. Mankato Web Design’s skilled writers create blog entries that read as human and authentic. Many copywriters lose the ability to write with personality. Whether the content is topical or promotional, our writers will reflect your vision and values.
Search Engine Optimization
Writing content that the search engines love is not an easy task. In today’s world, it is not enough to write blogs with a focus keyword. Search engines have become intelligent. Content must also be authoritative, with semantic context optimization in mind. Search engine algorithms now read and interpret content. Mankato Web Design is at the leading edge of these trends.
Long blog entries are important for search engines and creating authority, but can discourage many visitors from reading posts. Many visitors will skim a blog entry before deciding to read it. Our writers know how to effectively format blog entries, The correct use of sub-headings, bullet points, images, and other techniques will encourage visitors to read further.
If you would like to talk more about Mankato Web Design’s blogging service, or need more information, please contact us.