Your Small Business Needs SEO
If you own a small business, odds are that the lion’s share of your customers is local. That means of course that you need to find effective ways to connect with and engage those customers for your business to succeed.
In the past, you might have tried to do that with your local phone book—but with the advent of online searches, that strategy is becoming increasingly ineffective. According to Social Media Today, for example, more than 70% of consumers never open their phone books, and for those who do, the cost of Yellow Pages ads just isn’t cost-effective.
Fortunately, there’s a better way to supercharge your local marketing. It’s called local SEO marketing.
What Is Local SEO?
In essence, a smart local SEO strategy will ensure that your business appears high in local search results on Google and other search engines. When effectively, leveraged, local SEO marketing will increase traffic to your website, enhance conversions and boost sales.
BrightLocal.com describes local seo as “Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods…some of which are far easier to manage using local SEO tools and can require specific local SEO services.”
Why Is Local SEO Important For Small Businesses?
Local SEO marketing is important because the lion’s share of consumers who do local searchers become customers of one or more of the companies that appear in local searches.
In fact, according to HubSpot.com, almost 90% of consumers who do local searches on a mobile device will call or visit one of the stores which appear in their local search result within 24 hours—and almost 20% resulted in a purchase.
What Are The Best Ways To Develop A Local SEO Strategy?
To get on top of those local searches and acquire new customers as a result, you need to leverage best practice local search strategies. Of course, every business different, and only you can determine which strategies will work best for you.
That said, some local search strategies tend to be substantially more effective than others, including the following:
Let's Chat About Your Business
A smart local SEO strategy can take your local business to the next level—but it can also be confusing, especially if this is your first go at it. Fortunately, there are experienced, competent marketing agencies (including those which cater to small businesses) who can give you the advice and guidance you need.
To learn more about the ways our website design services can help your business increase lead generation, improve search engine optimization, ramp up your pay-per-click (PPC) campaigns and help you take your content and blogging to the next level, contact us today.