What Is SEO & Why Do You Need It?
SEO stands for Search Engine Optimization. Search engines like Google are used to find specific types of sites or specific information on the internet. Because everyone that uses the internet uses a search engine for one thing or another, the process of getting your site to rank as high in the search population as possible is crucial.
This process is known as search engine optimization. The reason SEO is so important is because unlike social media, where people are usually just looking at what’s there, search engines are used when people are looking for something specific. Your intended customer targets are actively looking for your services and seeking them out – it’s out job to make sure you’re the top choice.
Give us a call today at 612-558-1020 to speak to a SEO consultant about your website and we will craft a custom SEO package that best suits your market.
Optimizing Your Website
Crafting an SEO strategy starts with optimizing your website. In order to rank highly in search engine results, a website must be properly optimized for the website to find it and consider it credible for the search. This isn’t always easy because there’s plenty of competition out there trying to show up on the first page or two of a search.
To rank well in search results, it is essential that a website is clear about the purpose, loads fast, is compatible for cell phones and computers, and is regularly active with fresh shareable content. The internet is full of gimmicks that are designed to trick the search engines. For long term benefits, the process of optimizing a website is specific and requires patience.
Search engines have progressed to a point where they are getting more accurate results and show only the most relevant websites. SEO is a process of making sure that a website is relevant.
Content Marketing & Blogging
In the quest for more traffic and ultimately more customers, content marketing and blogging have become a key partner with SEO.
The best SEO strategy today involves lots of content that customers will see, and can find useful. To fully integrate content marketing and blogging as part of the strategy, the use of specific keywords that will be picked-up by search engines is very important.
This is almost an artistic balance, and the notion of “stuffing keywords” should be avoided, because the search engines are wise to that strategy. Remember that content should be useful and with a specific purpose for it to be effective toward your overall best SEO strategy.
Accurate Directory Listings (NAP Consistency)
Local SEO starts with your directory listings. Directory listings online are how many people find specific business options both locally and regionally. Keeping these listings accurate is absolutely essential. We live in a world where everything is reviewed and information can instantly be verified.
Search engines don’t populate businesses at the top of the search options that are inaccurate. Companies like Google pride themselves on offering the best information at any point in time.
If a business has moved, the website no longer works, or the telephone number is wrong, Google will very quickly stop populating that listing at the top of a search. Keeping these directory listings accurate at all points in time is essential these days to the best SEO strategy.
Local SEO & Map Optimization
Map search optimization techniques are important for the best SEO strategy, and they must begin with local SEO.
Making sure search results for the business including information about services provided, business hours, location, contact information and more show-up in search results for the local area is all part of local SEO optimization.
Since more people are relying on maps for everything from directions to recommendations, map optimization has become a new and incredibly important part of an effective local SEO strategy.
Social Media Marketing
Social media exposure is a crucial part of SEO these days. Social media involves individuals sharing specific content that they find valuable. Those people believe others in their circle of influence will also find that content valuable. This has the potential to drive lots of people to a specific site.
While the search engines don’t always use links from social media sources for the purposes of site ranking, there are definite relationships between a strong social media presence and high SEO ranking.
When people find a site organically through social media, they begin interacting with the site, building loyalty, and brand awareness. This type of interaction on a website is part of the optimization process that search engines use for ranking purposes.
Increased Revenue & Exposure
As an SEO strategy begins to work for the benefit of the site, there will be increased interaction by people from a variety of places. The process of finding your site and sharing it via other sites such as blogs, forums, social media, and more will snowball and continue to expand. Of course, the point of putting an SEO strategy in place is ultimately to increase revenue.
As a website begins to rank higher, organic traffic will also increase. With dynamic website content, and user-friendly payment systems in place, that high traffic will convert into purchases, and hopefully a loyal customer.
The world of SEO is constantly changing as search engines attempt to connect customers to better and more accurate information. It is a constant balance of building quality links, developing useful content, and keeping relevant contact information all over the internet. The process of developing the best SEO campaign requires constant attention by qualified professionals.
Contact us to help set you up with an SEO strategy that will set your business apart from your competition using the most current and effective methods.
Let's Chat About Your Website
You may be surprised but in order to perform search engine optimization, it’s best not to wait. Your competition is already ramping up their efforts to rank on the first page of Google. In order to get moving quickly, your best bet is to give us a call today.
Contact us today to request a consultation where we will begin discussing your needs to improve your rankings and bring you more business.LET'S TALK ABOUT YOUR NEEDS
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I was tasked with a much-needed-and-long-overdue update of my company’s website. Matt was incredibly knowledgeable, patient with me (given I’ve never done this type of project before), and responsive. He guided me through the entire process, was readily available anytime I had questions, and had amazingly quick turnaround. The new website looks awesome, and I can now more easily maintain and update the content. I’m extremely pleased with Matt’s quality of work, level of service, and our new website!
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