Any website, regardless of the content and the purpose, can benefit from backlinks. Backlinks are found on other websites that link back to your site. With a backlink you are reaching a greater audience and ensuring a better search engine ranking. But this does not mean you need to resort to link begging to find those ever-elusive backlinks.
What is Link Begging?
First of all, let’s define link begging. Link begging is the process of identifying link prospects, usually through competitor backlink analysis, and then contacting each one of those sites and begging for a link. Not only is this needy practice time consuming but it usually only ends in failure. Instead of tarnishing your personal and professional reputation by resorting to link begging, try the following methods to build up your networks and find worthwhile linking partners.
It all begins with good content. You’ve most likely heard it a dozen times already but this is only because it’s true – good content sells. Good content makes friends. Good content brings in excellent backlinks. Once you have established your web site, it’s time to get into the nitty gritty.
Link Building Strategies
The first thing you need to do is research. Make a list of the best blog posts, articles, PDF’s, videos, discussion threads, forums, twitter feeds, Facebook accounts, news sites, conferences and any other social networking sites that are in your niche. Organize them into different groups that will work with your niche. Once you have made the list, you need to sit down and compose a number of emails to the owners of these sites. Explain your site and ask them if they think it’s a good idea to share the audience.
Next, once you start getting responses, ask your prospects to participate in a group interview which will contain several group interview questions. After you get the answers back, reach out to the participants to let them know their interview is live. It’s a good idea to ask them to mention it to their readers and Twitter followers as well. You can also do solo interviews with prospective linkers. If you are attempting the solo interview, make sure that you’re asking new questions that probe into genuine areas of passion for your experts. Do not create a universal interview sheet and expect excellent results. You need to put a lot of attention and care into every single interview.
The main thing to remember when it comes to link building is that you need to form a relationship with your linkers. It is all about networking and finding personal connections with other sites that will benefit everyone in the end. There is no need to resort to link begging – there are a number of creative ways to find links without tarnishing your name.
Want to learn more about the process of link building? Contact us today for more information on how we can improve your business or create your company a web presence that will dominate the search engines and deliver results. Call today at (612) 558-1020 for a free phone consultation.
