Why Would a Nursing Home Need a Website?
Families are very particular about the facilities they place their loved ones in and for good reason. They want to make sure their elderly family member is going to be well taken care of. The website can be the first impression. A facility that has an attractive and updated website is one that adds credibility to the minds of those visiting it.
Do You Use Templates?
No. We provide only custom web design. This means that we discuss with you the image you wish to convey so that a proper design can be created for your nursing home. The site that Mankato Web Design creates for you is a unique one.
What Unique Benefits does having a Website Give Me?
A website gives you the opportunity to give out information, but you can also receive information. For instance, you can have an online application system for any individuals who want to work for the facility, residents can give their feedback, family members can ask questions via an interactive form, and much more. Most importantly, the website works for you 24/7 just like your facility works for the residents and their families.
Can Photos of the Facility be Included?
Absolutely. In fact, photos are encouraged so that individuals can see what the facility looks like.
What Information should be Included on the Site?
Information about the facility, the facilities history, who works there, evaluation results, employment applications, easy contact methods for family members, and information about why a nursing home is the right choice for a family looking for a quality care facility are all important pieces of information to include. Providing families with the education they need about nursing homes is a great content building opportunity.
What Kind of Content should be Included?
You want people to be educated as much as possible when visiting your site. The more information it has about why the nursing home is the right choice, the benefit of nursing homes, etc., the more comfortable individuals are going to feel. They will see the care that has gone into the website as well, which is a reflection of how you care for your residents. Content is also an important way to optimize the site for search engines so that the search engines (SEO).
What is SEO?
SEO is a number of techniques that are used to make the website readable by search engines. The SEO tasks are performed throughout the building process and it is integrated into the written content so you have content that is both reader and search engine friendly.
What is the Cost?
The cost depends on needs. We will discuss your needs, marketing options, and everything available to you so that an accurate quote can be given. We also offer flexible payment options.
Do You Maintain the Website?
We understand that you are already short on time, so we can update the site for you as it needs updated. We also monitor the site to detect any needed updates and will discuss them with you and the cost. If you wish to be able to update your site on your own, we will show you how.
What’s the Return on Investment?
How much that return will be and how long it will take is difficult to say, as it can vary. Nonetheless, it is fair to say that you will, in fact, receive a return on your investment. A website is like another employee working for you 24/7 and it can do so for years to come.