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Website Redesign That Doesn't Destroy Your Google Rankings

Most redesigns are done wrong. Agencies launch a pretty new site and tank your search traffic overnight. We redesign with SEO migration built into every step so you keep the rankings you’ve earned.

Minneapolis web design client testimonial - 5 star review

20+ Years Experience | SEO Migration Specialists | Zero-Downtime Launches

Quick Assessment

Does Your Website Need a Redesign?

Check everything that applies to your current website.

Your website was built more than 3 years ago

It doesn't look right on phones or tablets

Pages take more than 4 seconds to load

You're embarrassed to send people to your website

Your competitors' websites look significantly better

You can't easily update content without calling your developer

Your site doesn't show up on Google for your main services

Visitors leave without contacting you (high bounce rate)

You've added services but your website doesn't reflect them

Your site still uses Flash, sliders or auto-playing music

More Than a Facelift

What a Proper Redesign Actually Involves

A redesign isn’t just making things look prettier. It’s a ground-up rethinking of how your website serves your business goals.

SEO Audit & URL Mapping

Before we touch anything, we audit your current rankings, traffic sources and top-performing pages. We create a 301 redirect map so you don't lose the SEO equity you've built over the years.

Content Evaluation

We review every page on your current site. Some content gets rewritten, some gets consolidated and some gets cut. The goal is fewer, better pages that actually serve your customers.

Mobile-First Rebuild

Your new site is designed for phones first, then scaled up to desktop. This isn't just responsive design — it's rethinking the entire user experience for how people actually browse today.

Performance Overhaul

We strip out bloated plugins, optimize images, implement caching and clean up the codebase. Most redesigns cut load times by 50-70% compared to the old site.

Conversion Optimization

New call-to-action placement, simplified contact forms, click-to-call buttons and trust signals positioned where they actually influence decisions.

Security & Compliance

Updated SSL, security headers, GDPR-compliant cookie notices and ADA accessibility improvements. Your new site meets current standards, not 2018 standards.

What Most Agencies Get Wrong

The SEO Risks of a Redesign (and How We Avoid Them)

The #1 risk in any redesign. If URLs change without proper 301 redirects, you lose all the SEO authority those pages built over years. We’ve seen businesses lose 60-80% of their organic traffic from botched redesigns.

Our Approach

We map every existing URL to its new location before development starts. On launch day, every redirect is tested. We monitor Search Console daily for the first 30 days to catch any issues immediately.

Other websites, directories and social profiles link to your current pages. If those URLs break, you lose both referral traffic and link equity that helps your rankings.

Our Approach

We map every existing URL to its new location before development starts. On launch day, every redirect is tested. We monitor Search Console daily for the first 30 days to catch any issues immediately.

A prettier website doesn’t automatically convert better. If the new design buries your phone number, removes trust signals or makes the contact form harder to find, you’ll get fewer leads.

Our Approach

We analyze your current conversion data before redesigning. Every design decision is tested against the question: does this make it easier or harder for someone to contact you?

Our Redesign Process

Every redesign follows this proven process to protect your rankings while upgrading your site.

Audit & Discovery

We analyze your current site’s traffic, rankings, conversion rates and technical health. We identify what’s working (and worth keeping) and what needs to change.

Strategy & Sitemap

Based on the audit, we create a new sitemap, URL structure and content plan. You approve the strategy before any design work begins.

Design & Content

We design the new site and write updated copy. You review mockups and provide feedback. We revise until you’re happy with the direction.

Development & Migration

We build the new site on a staging server, migrate content, set up redirects and test everything. You review the staging site before launch.

Launch & Monitor

We launch with all redirects in place, submit the updated sitemap to Google and monitor rankings, traffic and conversions daily for 30 days.

Questions

Website Redesign FAQ

How much does a website redesign cost?

Redesign projects typically run $3,000-$10,000 depending on the size of your current site, how much content needs rewriting and whether you need new features. A 5-page service business site is on the lower end. A 30-page site with custom functionality or custom functionality is on the higher end. We provide a detailed quote after auditing your current site.

Will I lose my Google rankings during a redesign?

Not if it's done correctly. We create a comprehensive redirect map before development starts and monitor your rankings daily after launch. Some temporary fluctuation is normal in the first 2-4 weeks, but properly managed redesigns typically see ranking improvements within 60-90 days as Google recognizes the improved site quality.

How long does a redesign take?

Most redesigns take 4-6 weeks from kickoff to launch. Larger sites with extensive content rewrites or custom features may take 8-10 weeks. The biggest variable is feedback turnaround — the faster you review and approve designs, the faster we move.

Should I redesign or build a completely new website?

If your current site has decent Google rankings and traffic, a redesign that preserves your URLs and SEO equity is usually the better choice. If your current site has no rankings, no traffic and outdated content, starting fresh may be more efficient. We'll give you an honest recommendation after reviewing your analytics.

Can you redesign a site that's not on WordPress?

Yes. We regularly migrate sites from Wix, Squarespace, GoDaddy Website Builder, Weebly and custom HTML to WordPress. The migration includes all content, images and SEO settings. We handle the technical details so you don't lose anything in the transition.

What happens to my old website during the redesign?

Your current site stays live and unchanged until the new site is ready. We build the redesign on a private staging server. You review and approve the staging site before we make the switch. There's zero downtime for your visitors.

Do you rewrite the content or just redesign the look?

Both. A visual redesign without updated content is a missed opportunity. We evaluate every page and rewrite copy that's outdated, too thin or not optimized for search. The goal is a site that looks better AND performs better.

Don’t see your city? We serve all of Minnesota.View all areas or contact us.

Explore Our Other Services

We offer a full suite of web design and digital marketing services to help your business grow online.

Web Design

Custom WordPress websites built to convert visitors into customers

Learn more

SEO

Rank higher on Google and drive organic traffic to your business

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Google Ads

Targeted PPC campaigns that deliver immediate leads and sales

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Website Maintenance

Keep your site secure, updated and running at peak performance

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Contact Us

Get a Free Redesign Consultation

We’ll review your current website and give you an honest assessment of what a redesign would involve, what it would cost and whether it’s the right move for your business.

Call Us

612-558-1020

Location

Minneapolis, Minnesota

Request a Free Estimate

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